By: Justin Chen, CUNY Baruch College, Ibrahim Alumnus 2024
Summary: Justin Chen's Culinary Experience Enhancement Project aims to address the lack of diverse spices in Western markets, reduce food waste, and improve ethical standards in the spice industry. By selling smaller quantities of spices and sharing the stories behind them, the project seeks to offer authentic culinary experiences while supporting spice-producing communities. Targeting a market valued at $200 million, the initiative focuses on consumers interested in trying new foods, primarily from the USA, Canada, and the UK. The business model emphasizes bulk purchasing for cost efficiency and a web interface for easy recipe discovery. Key goals include launching new spices, expanding the product catalog, and generating initial sales within 12 months.
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